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From shelf to strategy - helping retailers connect operations, customers, and profit through data clarity and intelligent decisions.
Retail is a constant act of balance - between margin and experience, inventory and availability, intuition and evidence.
The challenge isn’t knowing what’s happening, but knowing why - and deciding what to do about it, before the opportunity passes.
Fornax helps retailers unify data across stores, ecommerce, marketing, and supply chain, creating decision frameworks that turn visibility into measurable value. By integrating operational and commercial data, we make it possible to:
Our goal is simple: help decision-makers move from reaction to foresight, and from fragmented insights to connected profitability.
We help retailers modernise decision-making, so insight, action, and outcomes flow seamlessly across the business.
Curate what sells - where it sells. We analyse category performance, demand signals, and regional behaviour to design product mixes that maximise revenue and space productivity. Through data-backed decision models, merchandising and buying teams can optimise SKU placement, improve sell-through, and reduce working capital tied up in slow movers.
Balance volume, value, and brand perception. We evaluate the real contribution impact of promotions, markdowns, and pricing strategies across categories and channels. By connecting sales uplift to margin outcomes, we enable pricing teams to design strategies that drive profit.
Turn performance data into action. We unify store, staff, and operational metrics into one visibility layer. With automated benchmarking and early-warning indicators, retail leaders can identify underperforming stores, optimise staffing, and make location-level interventions that directly improve bottom-line performance.
Understand who buys - and why they return. We combine transactional, behavioural, and loyalty data to reveal the drivers of repeat purchases and customer satisfaction. By linking these insights to product and campaign strategies, marketing teams can design experiences that enhance retention and increase share of wallet.
We start with the key business decisions that matter most in your sector - then design data foundations, models, and AI systems that improve them measurably. Each industry playbook is based on real-world use cases and continuously refined through deployment experience.
We don’t just deliver dashboards or models - we build AI-ready ecosystems that connect data, business, and technology. Our focus is decision adoption, not just data availability.
Yes. Our engineering approach ensures seamless integration with platforms like SAP, NetSuite, Snowflake, and BigQuery, making AI and analytics adoption frictionless across your tech stack.
Most clients begin to see impact within 90 days - from predictive demand forecasting to AI-enabled pricing and retention optimisation. We focus on quick wins that scale sustainably.
Absolutely. With experience across regions and industries, our team has delivered solutions spanning supply chain, marketing, finance, and operations - creating unified, decision-ready intelligence across the enterprise.
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