CPG (Consumer Packaged Goods)
Reimagining how CPG leaders manage demand, optimise trade, and build resilient value chains in the AI era.
Reimagining how CPG leaders manage demand, optimise trade, and build resilient value chains in the AI era.
Consumer Packaged Goods companies operate in a constant state of change - balancing shifting consumer behaviour, competitive pricing, and retailer negotiations while trying to sustain margins.The challenge isn’t data scarcity; it’s data disconnectedness. Fragmented systems across trade, supply, and marketing mean decisions are reactive, not predictive.
Fornax bridges this gap with AI-powered data strategies that create a single, intelligent view of performance, linking the shelf, the shopper, and the supply chain. Our domain-focused teams blend data engineering, analytics, and machine learning to: - Forecast demand and manage volatility across SKUs, channels, and geographies. - Identify pricing and promotion levers that drive sustainable revenue growth. - Predict out-of-stock and substitution risks before they occur. - Embed AI-driven insights into the daily decisions of sales, marketing, and finance teams. The result? CPG leaders gain precision control over growth - improving contribution margins, accelerating planning cycles, and building brands that thrive in disruption.
From marketing to manufacturing, we help CPG leaders connect strategy with execution - using data, analytics, and AI.
See tomorrow’s demand - today. We build predictive forecasting systems that integrate sales, retailer, and external signals to anticipate shifts in demand. Our AI models detect seasonality, inflation impact, and consumer behaviour trends, enabling planners to align production, inventory, and marketing with confidence.
Invest where it truly pays off. We unify promotional, sales, and customer data to model ROI across campaigns, channels, and retailers. With AI-driven elasticity modelling and simulation, brands can design promotions that lift revenue, protect margin, and build brand equity - not just volume.
Know your customer beyond the transaction. We integrate first-party, retail, and digital data to reveal true consumption patterns and cohort behaviour. This empowers marketing teams to personalise outreach, measure lifetime value, and design campaigns that turn one-time buyers into loyal advocates.
We help CPG brands analyse SKU-level performance across geographies and channels to understand what truly drives profit. This visibility enables teams to make strategic decisions on product retention, pricing, and portfolio mix. Our profitability dashboards uncover underperforming products and suggest rationalisation opportunities, empowering leaders to focus investment on the SKUs that deliver sustainable growth.
We help organisations turn data and AI into measurable business outcomes. Our work spans strategy, data foundations, analytics, and AI/ML solutions - all designed to improve growth, efficiency, and resilience.
We anchor every engagement in business outcomes, not technology hype. Our approach blends strategy, engineering, and adoption so that solutions scale, endure, and deliver real impact on the P&L.
We work across retail, manufacturing, e-commerce, consumer packaged goods, and logistics. Our solutions are adaptable, enabling transformation in diverse industries and functions.
Fornax HQ is headquartered in Mumbai, India with delivery capabilities across regions. We support clients worldwide, helping them adapt to shifting markets and accelerate transformation.
Collaborative and outcome-focused. We embed closely with client teams, prioritise clarity, and measure success by decisions improved, not just deliverables handed over.
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