Aniruddh is an Aerospace Engineering BTech graduate from IIT Kanpur. He is enthusiastic about playing around with data, creating ETL pipelines that can stand the test of time and weird outliers, using SQL and dbt, and create reliable and concise insights on PowerBi. Industry affinity: D2C

Experience :- Integrated data from platforms like Amazon, Flipkart, and Shopify to create consolidated reports. ​Merged marketing data from Facebook and Google to analyze ad performance, focusing on ROAS and conversions.Developed GA4 reports to assess session performance based on events and engagement time.Integrated NetSuite ERP data to calculate P&L with COGS and streamline supply chain manufacturing processes.

Education :- BTech in Aerospace EngineeringCertification in dbt_fundamentals course

Achievements :- Cleared JEE Advanced

Hobbies :- A passionate metal music enthusiast and dedicated football player with a decade of experience, I balance my professional life with time at the gym, on the football field, or rehearsing with my band. As a vocalist, I've performed multiple sold-out shows in Mumbai and am currently writing original music while collaborating with fellow musicians.

Professional Philosophy :- If it ain't broken, don't fix it. Simplifying complicated problems is key to long term sustainable results.

Hi I am Darshan, If you are looking to connect at an intellectual level I am always available.

I began my professional journey six years ago, exploring multiple startups before eventually finding solace in data. The entire journey has been both fun and fulfilling. We are now building the next big analytics consulting firm, grounded in the virtues of ethics and trust.

My experience spans across sales, strategy, engineering, and operations—you could safely call me a jack of all trades and master of some.

Fun Fact :-  I’m an F1 enthusiast

Shubham is a skilled Data Engineer with a proven ability to deliver impactful data solutions across industries like D2C and manufacturing. He specializes in building scalable data pipelines, optimizing workflows, and leveraging open-source technologies to meet business objectives. With experience working with leading brands, Shubham ensures insights are both technically robust and aligned with organizational goals. Combining technical expertise with a business-focused approach, he is passionate about solving real-world challenges through innovative data strategies.

Education :- Master of Science (MSc), Astrophysics from University of BonnBacher of Science (BSc), Fergusson College, Pune

Hobbies :- From staying updated on the latest advancements in astrophysics and technology to engaging in active pursuits like football, weightlifting, and surfing, I find joy in both mentally and physically stimulating activities.
‍
Professional Philosophy :- Data is more than just numbers—it’s a universal language that bridges the gap between the cosmos and the everyday. From unlocking the mysteries of the universe in astronomy and physics to tackling real-world business challenges, data empowers us to solve problems at every scale. It’s about turning raw information into meaningful insights that drive better decisions, create smarter solutions, and ultimately deliver greater value to people’s lives. Whether we’re exploring the stars or optimizing a supply chain, the goal is the same: to use data as a tool for progress, innovation, and impact. After all, every bit of data tells a story, and it’s our job to listen, learn, and act on it.

Shruti is a Business Analyst specializing in Retail and Direct-to-Consumer (D2C) brands. She transforms data into actionable insights, helping businesses uncover trends, opportunities, and the occasional "why did we even stock that?" moment. Whether optimizing sales performance, inventory management, or analyzing customer behavior, she ensures data not only tells a story, but a one that truly matters.

Experience :- Business Analyst, Data Labs – Landmark Group [2022 – 2024]

Education :- - MBA in Business Analytics & Marketing, NMIMS University- B.E. in Electronics & Telecommunication, Mumbai University- Certification in Fundamentals of Digital Marketing, Google Digital Unlocked
‍
Achievements :- Received Spot Awards for performance and contributions at Data Labs, Landmark Group for the development of e-commerce & aging inter-territory store stock transfer solution.

Hobbies :- I love sketching, whether it's creating data visualizations or just letting my mind wander with a doodle, and reading anything from industry insights to thrilling novels.

Professional Philosophy :- Data is the ultimate storyteller, but it needs a good editor. My mission is to turn complex data sets into clear, actionable narratives that empower businesses to make smarter, faster decisions. Because in the end, if the data doesn’t make you pause, reflect, or rethink your entire strategy, are you even analyzing it right?

Prathamesh leads Growth, Business Development, and Partnerships at Fornax. With a strong background in growth consulting, he specializes in Retention Marketing strategies for both D2C and B2B brands. Additionally, he has successfully led digital transformation initiatives, including the implementation of Chatbot and Contact Center Solutions for prominent global brands across India and the UAE.

Experience :- 7.5+ years in Key Accounts and Customer Success,Growth Consultant - Retention Marketing,Supply Chain Orchestration - Forbes Marshall

Education :- MBA, Indo-German Training CentreBachelors in Electronic Science, Pune UniversityAdvanced Digital Marketing Certification, LIPS India

Achievements :- Forming member of Dirge (heavy metal band) from India. Got recognized in Rolling Stones Magazine - https://rscampus.rollingstoneindia.com/dirge/Published a travelogue which got over 90,000 reads on Tripoto - http://bit.ly/3DfHuwv

Hobbies :- I enjoy traveling and exploring new landscapes, having embarked on adventures such as self-driving across Iceland and backpacking through Vietnam. Additionally, I have a passion for cinematic video shooting and editing, combining creativity with technology to capture compelling stories.

Professional Philosophy :- I firmly believe that unified data is the backbone of modern business success. By bridging the critical gap between functional and departmental silos, unified data empowers organizations to break down barriers and foster collaboration. This seamless integration of data enables businesses to make informed decisions with confidence, leveraging insights that drive strategic growth.

Preet is a data engineer with over a year of experience building scalable data pipelines, optimizing data workflows, and working with cloud-based data platforms. Passionate about data-driven solutions, he focuses on designing efficient ETL processes and integrating modern data tools to enhance business insights.

Experience :- Data Engineer, FornaxData Engineering Intern, Mactores

Education :- BE in Information Technology, Thakur College of Engineering and Technology (9.4 CGPA)

Achievements :- Blue Belt in Karate,Inter-College Call of Duty (COD) Winner,Received an Ignition Grant from USISTEF for a Technology-Based Energy Solutions project during college

Hobbies :- I have three main hobbies that reflect my personality and passions:Chess: I enjoy the challenge and strategy it offers, constantly pushing me to think ahead and refine my skills.Reading: It’s my go-to for relaxation and gaining knowledge, helping me explore new perspectives and ideas.Badminton: The fast pace and fun of the game keep me energized and focused.

Professional Philosophy :- While moving data around is one aspect of data engineering, it is ultimately about creating the potential for better decisions. Through analyzing data systems, my passion lies in creating reliable, scalable, efficient, and optimized data systems that transform raw data into actionable insights, powering innovation and efficiency. But in addition to technology, I value the integrity and ethics of data—building systems that are not only powerful but also responsible, secure, and fair.I do believe, in a wider sense, that life is a continuous learning and growth experience. Just like data, our experiences mold and shape us, and it’s our job to refine, filter, and extract the jewels that are worth harvesting. I do my best to pursue my work and also my life with curiosity, grit, and an eye on building enduring value.

Jainam holds a degree in Mechanical Engineering and has been working in the analytics domain for the past three years. In his current role at Fornax, he specializes in designing traceability, governance, and performance-based data models, along with BI reports that provide insights beyond ERP capabilities. With a passion for advancing data literacy, Jainam is committed to helping organizations harness the power of data to drive informed decision-making and achieve their goals.

Experience :- 3+ work experience in analytics,BI Developer at Travelex, Data analyst at Hansa Cequity

Education :- Bachelors in Mechanical Engineering

‍
Achievements :- Eliminated legacy reports and successfully drove the adoption of Amazon QuickSight in my previous organization, significantly enhancing reporting efficiency and business intelligence. On a personal note, I had the privilege of representing India at the SAE Aero Design competitions in March 2019 and March 2020, earning multiple accolades for innovation and teamwork.

Hobbies :- I’m passionate about football and play twice a week without fail. It’s not just a hobby - it’s my way of staying active, competitive, and connected to the game I love.

‍
Professional Philosophy :- In a world where everyone seems replaceable, true value comes from the impact we leave on others and the relationships we build.

Krish is a data-driven strategist specializing in impactful visualizations and business insights. He has previously led initiatives in Product Scoring & Segmentation, optimizing over 4,000 products to boost conversions by 15%. His expertise also extends to GCP Cost Optimization, where he achieved a 55-60% reduction in cloud costs. With a strong focus on analytics and strategy, Krish helps businesses optimize performance and drive growth.

Experience :- 2+ years in Data Analytics and Visualisation,Data Analyst at Candere By Kalyan Jewellers.Visualisation Specialist at ROAS Digital.

Education :- B.Sc. in Physics, University of Mumbai, GCP Certified Associate Cloud Engineer, AWS Certified Cloud Practitioner

Hobbies :- Stargazing is one of my favorite hobbies, where I immerse myself in the beauty of the night sky. Whether it’s observing stars, planets, or constellations, I often use a telescope to delve deeper into the wonders of the universe. It’s not just a relaxing pastime but also a fascinating way to connect with the cosmos and stay curious about celestial events.

Professional Philosophy :- I believe in integrity, innovation, and respect as the foundation of everything I do. Truth and transparency guide my decisions, while a commitment to continuous learning fuels my growth. I embrace challenges as opportunities to create meaningful solutions, always striving to transform complexity into clarity. By treating others with respect and fostering collaboration, I aim to make a positive and lasting impact in every endeavor.