For D2C companies struggling to understand their customers better and improve sales and revenue, we provide CDP as the solution.
What we do is, set up CDPs for you and channel all the customer data. Based on this customer data, you can get relevant marketing material that can be used for ads campaigns, keywords for SEO, or help you deliver the right set of recommendations for your customers in real-time.
Let's say a user was on the website and went off without making a purchase. A CDP must have captured your presence and then sends a WhatsApp or email message saying that "Hey if you haven't found out what you're looking for, you can check some other options or speak to our executive who can help you choose the right product.
This is how CDP works. It promises hyper-personalized experiences to customers and helps a business succeed.