The AI Advantage - How AI enabled Companies are scaling faster?

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Published on
April 7, 2023

               Artificial Intelligence (AI) is revolutionizing the way we live and work. It has already impacted numerous industries, and businesses have realized its potential to transform their operations. The application of AI technologies has revolutionized business operations, resulting in significant productivity gains, cost savings, and better decision-making.  According to a report by McKinsey, companies that have adopted AI have seen an average of 5-20% increase in productivity. For instance, AI can help companies in the manufacturing industry optimize production processes, resulting in increased output and reduced costs. Companies that have leveraged AI are proving to be more successful than ordinary startups that have not embraced AI technologies.        


   AI-Enabled Companies: A New Paradigm  


   AI-enabled companies are businesses that use AI technologies to enhance their operations and decision-making processes. These companies differ from traditional startups because they have integrated AI into their business models, and AI is central to their operations. Traditional startups are businesses that are focused on creating new products and services, usually with limited resources. These startups tend to be more agile and adaptable than larger companies, but they may lack the resources and expertise to implement AI technologies.


   One of the best examples of an AI-enabled company is Google. Google has integrated AI into its search engine, which allows it to deliver relevant search results to users. Google also uses AI to power its virtual assistant, Google Assistant, and its autonomous car project, Waymo. These AI technologies have helped Google become one of the most innovative companies in the world.  


   AI-Enabled Companies Vs Traditional Start-ups:  



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  • Personalization: AI-enabled companies can personalize the customer experience, resulting in increased customer satisfaction and loyalty. Research shows that companies that personalize customer experiences can see a 5-15% increase in revenue. AI can help companies analyze customer data and behavior, enabling them to tailor products and services to meet individual customer needs. For instance, Amazon uses AI to recommend products to customers based on their browsing and purchase history.     


  • Data-driven Decision Making: AI-enabled companies can make better data-driven decisions, resulting in improved business outcomes. Research shows that companies that use data to make decisions are more successful than those that do not. According to a report by PwC, 54% of executives believe that AI will help them make better decisions. AI can help companies analyze large amounts of data quickly, identify patterns and trends, and make predictions. For instance, AI can help companies in the financial industry identify fraudulent transactions.



  • Automation: AI-enabled companies can gain a competitive advantage over ordinary startups that have not adopted such technologies. Research shows that AI can help companies gain a competitive advantage by improving product quality, reducing time to market, and enabling them to enter new markets. According to a report by Accenture, AI can increase profitability by up to 38%. For instance, AI can help companies in the e-commerce industry analyze customer behavior, enabling them to offer targeted promotions and discounts.


  • Scalability and Innovation: AI-enabled companies can drive innovation, resulting in new and improved products and services. Research shows that AI can help companies generate new ideas, improve existing products, and develop new business models. According to a report by Capgemini, 83% of companies that have adopted AI have seen new business opportunities emerge. For instance, AI can help companies in the healthcare industry develop new drugs and treatments.


   AI and Data Analytics  


   Another reason why AI companies can scale faster than other businesses is that they can analyze data more efficiently. AI algorithms can process vast amounts of data quickly and accurately, allowing companies to identify patterns, insights, and trends that were previously hidden. This allows AI companies to make more informed business decisions and optimize their operations more effectively.  



   For example, an AI-powered logistics company can use data analytics to optimize its delivery routes, reduce delivery times, and lower costs. This creates a significant competitive advantage that allows AI companies to scale faster.  



   The Network Effect  


   The network effect is another reason why AI companies can scale faster than other businesses. The network effect occurs when the value of a product or service increases as more people use it. For example, the more people who use Facebook, the more valuable the platform becomes for advertisers.    


   AI companies are uniquely positioned to take advantage of the network effect. As more people use AI-powered products and services, the data generated by these interactions become more valuable. This allows AI companies to improve their products and services, which attracts even more users, creating a virtuous cycle of growth.  


   For example, consider the case of an AI-powered personal assistant. The more people use the assistant, the more data it can collect about its users' preferences, behaviors, and needs. This data can be used to improve the assistant's performance, which attracts even more users. This creates a virtuous cycle of growth that allows AI companies to scale faster.  


   AI and Cloud Computing  


   Cloud computing is another key enabler of AI scalability. Cloud computing provides the computing power and storage required to develop and run AI algorithms. It allows companies to store and process vast amounts of data quickly and efficiently, which is essential for AI development.


   Cloud computing also allows companies to scale their operations rapidly. They can quickly scale up or down depending on their needs, without having to invest in expensive hardware or infrastructure. This makes it easier for AI companies to enter new markets and expand their operations, which allows them to scale faster.            


   For example, consider the case of an AI-powered e-commerce platform. Cloud computing allows the platform to handle millions of transactions simultaneously, process data in real time, and provide personalized recommendations to its users. This creates a seamless and efficient user experience, which attracts more customers and allows the platform to scale faster.  


   How AI is Changing Future Businesses?  


   AI is changing the way businesses operate and make decisions. With AI technologies, businesses can analyze vast amounts of data, automate processes, and make better decisions. It can also help businesses identify new opportunities and develop new products and services.  


   With technologies, businesses can create more personalized and engaging experiences for their customers. AI can help businesses understand their customers' preferences, anticipate their needs, and provide them with personalized recommendations.  


   One of the most significant ways AI is changing future businesses is by enabling the development of new business models. These companies can create new products and services that were previously impossible. They can also optimize their supply chains, reduce costs, and increase efficiency.  


   AI is also changing the way businesses approach innovation. With AI technologies, businesses can develop new products and services faster and more efficiently. They can also identify new market opportunities and develop new business models that were previously impossible.  





   A company will be better equipped to advance if it starts out with a digital-first approach, with intelligent automation assisting the process. Businesses fail when they don't make the appropriate platform investment to aid in the successful implementation of AI. Without such backing from the top, this technology will ultimately turn into another tool.  


   The future is rapidly approaching, and artificial intelligence will undoubtedly play a role in it, whether it be rosy or rough. As this technology advances, the world will witness brand-new businesses, a wide range of consumer applications, the displacement of some employment, and the creation of completely new ones. Artificial intelligence, together with the Internet of Things, has the potential to fundamentally alter the economy, while its effects are still unknown.  



   To know more on how AI can enable your organisation scale faster, get in touch with Fornax today!  


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